AG1 vs IM8 explained. Compare ingredients, probiotics, vitamins, research, price, taste and key differences to decide which daily supplement fits you.
AG1 vs IM8: Which Daily Greens Supplement Is Right for You in 2026?
AG1 and IM8 are two of the most talked-about all-in-one daily nutrition supplements. Both are designed to simplify a daily wellness routine by combining vitamins, minerals, plant-based ingredients, probiotics and other functional ingredients into one drink.
But they take somewhat different approaches.
AG1 has built its reputation around foundational nutrition, greens, probiotics and finished-product research. IM8 Daily Ultimate Essentials takes a broader all-in-one approach with 90 ingredients, including vitamins, minerals, greens, amino acids, electrolytes, digestive ingredients and other compounds.
That makes the comparison more complicated than simply asking which product has more ingredients.
If you are deciding between AG1 and IM8, the more useful questions are what each formula contains, how the probiotics differ, what research exists on the finished products, how much each costs and which type of daily routine each one is designed to support.
Here is a detailed AG1 vs IM8 comparison for 2026.
What Is AG1?
AG1 is a daily nutrition supplement originally known as Athletic Greens. It is designed to combine multiple categories of nutrients and functional ingredients into one powdered drink.
The current AG1 Next Gen formula contains more than 75 vitamins, minerals and whole-food-sourced ingredients.
The formula includes greens and phytonutrients alongside prebiotics, probiotics, adaptogens and other functional ingredients.
One of the major differences in the current AG1 formula is its emphasis on research involving the finished product rather than relying only on studies of individual ingredients.
AG1 has published human research examining areas such as nutrient adequacy, microbiome outcomes and vitamin and mineral absorption.
That makes the research aspect an important part of the AG1 vs IM8 discussion.
What Is IM8?
IM8 is a health and nutrition brand co-founded with David Beckham and developed with a scientific advisory team.
Its flagship Daily Ultimate Essentials Pro is positioned as an all-in-one daily supplement containing 90 ingredients.
The formula includes vitamins and minerals as well as greens, fruits, herbs, amino acids, electrolytes, digestive ingredients and other functional compounds.
IM8 currently offers Daily Ultimate Essentials Pro in flavors including Açaí + Mixed Berries, Lemon + Orange and Mango + Passion Fruit.
The brand also offers a separate Daily Ultimate Longevity product, which is positioned around healthy aging and longevity support.
For shoppers who want a large number of ingredients combined into one daily drink, IM8 takes a particularly broad approach.
AG1 vs IM8 Ingredients
Ingredient count is one of the first things people notice when comparing AG1 and IM8.
AG1 contains more than 75 vitamins, minerals and whole-food-sourced ingredients, while IM8 Daily Ultimate Essentials Pro contains 90 ingredients.
However, more ingredients do not automatically mean a supplement is more effective.
The amounts, forms, combinations and research behind the finished formula all matter.
AG1 includes greens, phytonutrients, prebiotics, probiotics, adaptogens and functional ingredients such as CoQ10, alpha-lipoic acid, myo-inositol and benfotiamine.
IM8 includes a wider range of vitamins and minerals along with greens, fruits, herbs, amino acids, electrolytes, digestive enzymes and other specialty ingredients.
IM8 also provides higher amounts of several vitamins and minerals, while AG1 provides higher amounts of some other nutrients.
This means the two labels are better viewed as different formulations rather than one simply containing a larger or smaller version of the other.
AG1 vs IM8 Probiotics
Probiotics are another important difference.
AG1 provides 10 billion viable probiotic cells from five clinically studied Lactobacillus and Bifidobacterium strains, including Lactobacillus rhamnosus GG, commonly known as LGG.
AG1 also uses digital PCR testing to measure viable probiotic cells.
IM8 provides 10 billion CFU from two spore-forming Bacillus strains and also includes a postbiotic.
Both approaches are designed to support the gut microbiome, but they use different types of probiotic organisms.
For consumers comparing AG1 vs IM8 for gut health, looking at the specific probiotic strains and the way the product measures its probiotic content can be more useful than simply comparing the number printed on the label.
AG1 vs IM8 for Gut Health
Both products include probiotics and prebiotic ingredients.
AG1 provides approximately 2 grams of fiber from inulin and whole-food ingredients. It also contains five probiotic strains and includes ingredients such as bromelain.
IM8 provides around 3 grams of fiber, including blue agave inulin, alongside its two Bacillus probiotic strains and digestive enzyme ingredients.
The difference is therefore not simply about how much fiber or how many probiotics each product contains.
AG1 places more emphasis on clinically studied probiotic strains and finished-product research involving microbiome outcomes.
IM8 takes a broader formulation approach with probiotics, prebiotics and a larger combination of digestive and nutritional ingredients.
People with specific digestive conditions or medical concerns should discuss supplement choices with a qualified healthcare professional rather than relying on a greens powder alone.
AG1 vs IM8 Vitamins and Minerals
Both supplements provide broad vitamin and mineral coverage.
IM8 includes higher amounts of several nutrients, including vitamins A, C and D and various B vitamins, as well as minerals such as magnesium, selenium, copper, chromium and manganese.
AG1 provides higher amounts of some other nutrients, including vitamin E, folate, vitamin B12 and zinc.
One notable difference is vitamin D.
IM8 includes vitamin D directly in its daily formula.
AG1 instead offers D3 + K2 separately, allowing the amount of vitamin D to be adjusted independently of the main powder.
That can be useful for consumers who want to consider factors such as diet, sun exposure and individual nutritional needs when deciding on vitamin D supplementation.
AG1 vs IM8 Research and Clinical Evidence
Research is one of the most important parts of this comparison.
AG1 has published human research examining its finished formula. Published studies have investigated areas including nutrient adequacy, nutrient status, microbiome changes and vitamin and mineral absorption.
This is different from simply saying that individual ingredients inside a supplement have been studied.
IM8 also provides information about clinical testing. Its website currently references a 12-week randomized controlled clinical trial and reports participant-reported outcomes including energy, digestion, sleep and focus.
However, consumers should distinguish between brand-reported trial results and independently published peer-reviewed evidence.
The existence of a clinical trial does not automatically prove that every claimed benefit of a finished supplement has been established.
For that reason, when comparing AG1 vs IM8, it is useful to look at not only the number of ingredients but also what evidence exists for the complete product.
AG1 vs IM8 for Energy
Both products contain nutrients involved in normal energy metabolism.
AG1 includes vitamin B12 and functional ingredients such as CoQ10, alpha-lipoic acid, benfotiamine and myo-inositol.
IM8 contains several B vitamins along with magnesium, electrolytes and amino acids.
A supplement may help fill nutritional gaps when someone has inadequate intake, but it should not be viewed as a replacement for adequate sleep, food, hydration or treatment for an underlying medical condition.
For someone comparing the products specifically for energy, the formula and the person's nutritional needs are more important than simply choosing the product with the largest ingredient list.
AG1 vs IM8 Taste and Flavors
Taste matters because these products are designed to become part of a daily routine.
AG1's current lineup includes its original flavor along with additional options such as Berry and Citrus.
IM8 offers Açaí + Mixed Berries, Lemon + Orange and Mango + Passion Fruit options, along with variety packs.
Taste is highly subjective, so the best option can depend on personal preference.
If you are sensitive to the earthy taste associated with greens powders, checking flavor options before ordering can make a difference.
AG1 vs IM8 Price
Price is another major consideration.
AG1 currently lists its 30-day subscription at approximately $2.63 per serving, while IM8's current 30-day subscription for Daily Ultimate Essentials Pro works out to approximately $2.97 per serving.
Both brands offer subscription options and promotional pricing, so the actual amount paid can change depending on the package, promotion and billing period.
At these prices, both products are premium daily supplements rather than budget multivitamins.
Before buying, compare the cost per serving instead of looking only at the headline package price.
Also check whether a promotion is limited to the first order or continues for future shipments.
AG1 vs IM8: Which One May Fit Your Routine?
AG1 may appeal to people who prioritize:
- Finished-product clinical research
- Clinically studied probiotic strains
- Foundational nutrition
- Greens and phytonutrients
- A formula with published research on nutrient absorption and microbiome outcomes
- Flexible vitamin D supplementation through a separate D3 + K2 product
IM8 may appeal to people who prioritize:
- A broader 90-ingredient formula
- Higher amounts of selected vitamins and minerals
- Vitamin D included directly in the daily formula
- Electrolytes and amino acids
- Digestive enzymes
- Multiple flavor choices
- An all-in-one approach to daily supplementation
Neither approach is automatically right for everyone.
The better fit depends on what you want from a daily supplement and what other foods or supplements are already part of your routine.
AG1 vs IM8: Which Should You Choose?
AG1 and IM8 are both designed to make daily supplementation simpler, but they emphasize different priorities.
AG1 puts considerable emphasis on foundational nutrition, clinically studied probiotics and research involving the finished formula.
IM8 focuses on a broader all-in-one formula with 90 ingredients and combines vitamins, minerals, greens, digestive ingredients, electrolytes and other compounds into one daily drink.
If finished-product research and clinically studied probiotic strains are particularly important to you, AG1's approach may be more relevant.
If you prefer a broader formula with vitamin D, electrolytes, amino acids and a larger overall ingredient count, IM8 may be more appealing.
The key is to compare the complete formula rather than assuming that more ingredients automatically mean better results.
AG1 vs IM8 Coupon Codes, Deals and Discounts
Because both AG1 and IM8 are premium supplements, shoppers often search for promotional offers before subscribing.
Common searches include:
- AG1 coupon code
- AG1 promo code
- AG1 discount code
- AG1 deals
- AG1 sale
- IM8 coupon code
- IM8 promo code
- IM8 discount code
- IM8 deals
- IM8 sale
Promotions can change frequently, particularly for subscriptions and first-time customers.
If you are ready to purchase, check the current offer directly on the official brand website and compare the final cost per serving rather than relying only on the advertised percentage discount.
The AG1 vs IM8 comparison comes down to more than ingredient numbers.
Both products combine multiple categories of nutrients into one daily drink, but they approach formulation differently.
AG1 emphasizes foundational nutrition, clinically studied probiotics and published research on the finished formula.
IM8 takes a broader all-in-one approach with 90 ingredients, including vitamins, minerals, greens, electrolytes, amino acids and digestive ingredients.
For shoppers deciding between the two, the most useful comparison is not simply which label looks bigger. Consider the ingredients you actually need, the evidence behind the finished product, the probiotic approach, the flavor, the price and how well the supplement fits your existing routine.
Prices and formulas can change, so always check the current product information before ordering.
Frequently Asked Questions
Is AG1 better than IM8?
AG1 and IM8 use different formulation strategies. AG1 emphasizes foundational nutrition and finished-product research, while IM8 offers a broader 90-ingredient formula.
Is IM8 better than AG1?
That depends on what you want from a daily supplement. IM8 may appeal to people looking for a broader formula with vitamin D, electrolytes, amino acids and digestive ingredients.
What is the difference between AG1 and IM8?
The biggest differences include ingredient composition, probiotic strains, vitamin D delivery, research approach and pricing.
Does AG1 contain probiotics?
Yes. AG1 contains 10 billion viable probiotic cells from five clinically studied strains.
Does IM8 contain probiotics?
Yes. IM8 Daily Ultimate Essentials Pro contains 10 billion CFU from two spore-forming Bacillus strains.
Does IM8 have vitamin D?
Yes. IM8 includes vitamin D in its Daily Ultimate Essentials formula.
Does AG1 have vitamin D?
AG1 offers D3 + K2 separately rather than including vitamin D directly in the main powdered formula.
Which has more ingredients, AG1 or IM8?
IM8 Daily Ultimate Essentials Pro currently lists 90 ingredients, while AG1 Next Gen lists more than 75 vitamins, minerals and whole-food-sourced ingredients.
Are AG1 and IM8 worth the price?
Both are premium supplements. Whether either is worth the cost depends on your diet, nutritional needs, preferences and how consistently you use the product.