Bodied by Bella Boutique was founded in 2014 by Bella Nicole Proto. Bella was living in an Urban community, trying to find a way out of poverty by attending college as an Italian woman in America. As any Woman no matter the location, skin color, size or education Bella was always self conscious of  her body. Especially with the rise in dangerous plastic surgery and the images throughout social media and television that women & young girls would have to endure to feel beautiful.