That was the ``lightbulb moment`` that put the idea of an expandable suitcase into his head. Isaac paired up with his Co-founder, David Lifshitz, and together the pair were going to create a smarter and more convenient way to travel. Isaac and David teamed up with some of the best and brightest minds in the industry, and after months of hard work and dedication, brought their idea of an expandable suitcase to life.