CITRUSS World of Shopping was established in 2005 and is the Arab world`s first dedicated home shopping TV channel and the premier full-media retail destination in the Middle East and North Africa (MENA). As the true home of omni-channel retailing, CITRUSS World of Shopping offers a wide range of quality products including home, kitchen, beauty, fashion and jewelry. It serves more than one million customers and reaches more than 300 million consumers across the MENA region.