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It all started with an ambitious idea and in just 6 years, In The Style has grown to be one of Manchester`s biggest fashion brands; offering trend-led styles at affordable prices. Tapping into the (then) new world of instagram, adam realised there was magic to be created with celebrities and social media and in 2014, In The Style launched it`s very first designed collection with reality TV star Lauren Pope. Creating a sell-out collection, Adam knew this was going to be ITS` USP, offering customers the opportunity to wear celebrity-inspired style at an affordable price.