MUJI is based on three core principles, which remain unchanged to this day: 1. Selection of materials, 2. Streamlining of processes, 3. Simplification of packages. MUJI`s products, born from an extremely rational manufacturing process, are succinct, but they are not in the minimalist style. That is, they are like empty vessels. Simplicity and emptiness yield the ultimate universality, embracing the feelings and thoughts of all people.