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Two young entrepreneurs started in 2006 with the online sale of products on a small scale on different platforms. This proved to be a great success. During this period of massive growth, we also created our own brand and started producing our own vidaXL branded products. The number of products grew exponentially, and the next logical step was to start selling in more countries on our own web shops. Our success is in the sourcing of products and offering these products at competitive prices. We continuously look for new cost-reducing measures, without compromising on quality or sustainability.